One of the original creators of the famous ice cream brand Ben & Jerry's has announced that parent company Unilever blocked the introduction of a new pro-Palestinian ice cream flavor.
The entrepreneur, that co-founded the business alongside Jerry Greenfield, revealed that he will independently develop the controversial product within an individual collection highlighting causes Ben & Jerry's was prevented from addressing publicly.
This latest announcement deepens the ongoing conflict between the world-famous dessert company with Unilever, the UK-based packaged goods giant which has owned Ben & Jerry's for over two decades.
The co-founders maintain how Unilever and its ice cream arm the Magnum brand improperly prevented their company from "fulfilling its ethical commitments".
Mr. Cohen announced via an Instagram video how he's developing an innovative watermelon-flavored sorbet, requesting consumer ideas for the product's name plus potential ingredients.
“I'm accomplishing what they were prevented from doing,” the founder declared from a cooking set. “I'm making a watermelon-flavored ice cream that advocates for lasting ceasefire in Palestine and calls for addressing the harm that was done there.”
The watermelon has emerged as an emblem for support for the Palestinian people because of its coloration, that closely resemble the colors in the Palestinian flag – the distinctive four-color pattern.
In 2021, Ben & Jerry's refused to sell its products in territories under Israeli control, resulting in Unilever transferring their Israel business over to an Israeli distributor, thus allowing continued sales within disputed territories.
The new dessert series will be developed under Ben's Best, the socially conscious dessert company which was first established several years back for endorsing former political contender Senator Sanders with the product "Bernie's Return".
The founder stated how he will create other frozen dessert varieties focusing on concerns which the company was prevented from addressing publicly due to Unilever.
This development comes after co-founder Mr. Greenfield resigned his position at Ben & Jerry's recently, after many years of involvement, mentioning worries that its independence was undermined after corporate moves to curb its social activism.
Previously, Mr. Cohen remarked how “My partner has strong compassion and this conflict with Unilever was deeply distressing him."
“My conscience compels me to continue to work within the organization to fight for its independence so that the company can achieve its ethical purpose, the values which it was founded on and has maintained for decades," he explained to media outlets.
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Andrew Ruiz
| 12 Jul 2026
Andrew Ruiz
| 11 Jul 2026
Andrew Ruiz
| 11 Jul 2026