The tobacco company stands accused of “utter hypocrisy” for opposing anti-smoking regulations in Africa that are already in place in the UK.
Correspondence acquired by reporters originating from the firm's affiliate in Zambia to the African officials demands plans to ban tobacco marketing and promotional activities to be scrapped or postponed.
The tobacco firm seeks modifications of a pending law that include reductions in the proposed size of visual health alerts on cigarette packaging, the elimination of limitations on scented cigarette varieties, and reduced sanctions for any companies violating the new laws.
“As an elected official, I would say that they permit the protection of the British people and sustain the fatalities of the Zambian people,” commented the health advocate.
More than 7,000 Zambians a year die from cigarette-linked health conditions, according to WHO calculations.
Chimbala said the letter was believed to have been distributed to multiple official agencies and was in circulating through civil society groups.
The situation emerges alongside broader worries about industry interference with health policies. Recently, international health experts issued a warning that the cigarette manufacturers was escalating campaigns to weaken global control measures.
“Evidence exists of corporate influence everywhere. Manufacturer hallmarks are on deferred levy rises in Indonesia, stalled legislation in Zambia and even a weakened declaration at the UN international gathering,” stated the corporate monitoring director.
“If a tobacco control measure fails to be approved because of this letter, the cost might be borne in human lives who might potentially stop smoking.”
The anti-smoking legislation being considered by Zambia’s parliament includes measures that exceed UK legislation by extending coverage to e-cigarettes, and mandating that graphic health warnings cover 75% of product packaging.
Via documentation, BAT suggests this be reduced to less than half “within the WHO-FCTC recommended threshold”, postponed for minimum twelve months after the legislation is approved.
Global health authorities specifically advises a caution must occupy at least half of the product container front “and attempt to encompass as much of the primary showing sections as possible”. In the UK, warnings need to encompass nearly two-thirds of a cigarette pack surfaces.
BAT asks for the removal of broad restrictions on flavored cigarette varieties, suggesting that it would drive users to “black market” products. The corporation recommends banning a limited selection of “scents derived from desserts, candy, energy drinks, soft drinks and alcohol drinks”. All flavoured cigarettes have been outlawed across the UK since 2020.
The proposed legislation proposes sanctions for multiple violations “varying from a percentage of annual turnover to a decade in prison”.
Via documentation, the corporate leader of British American Tobacco Zambia states the company is dedicated to good corporate behaviour” and “endorses the aims of governments to decrease cigarette consumption and the related medical consequences” but maintains that “certain measures can have undesirable and unforeseen outcomes.”
Chimbala said the corporation's recommended amendments would “dilute these regulations so much that the impact needed for it to cause long-term change in society will not be achieved”.
The reality that multiple comparable regulations existed in the UK, where the corporation is based, was “complete contradiction”, he commented.
“We exist in a connected world. When I cultivate smoking products in my back yard and harvest that and sell it out – and my family members avoid tobacco, but my neighbor's family uses … to enrich myself and all the future family lines while my neighbour’s children are perishing … is in itself absolute spiritual failure.”
Tobacco control legislation in the Britain or other nations had not caused companies to close, Chimbala said. “Regulations don't close the industry. They merely safeguard the people.”
The corporate communicator said: “The corporation runs its activities following with current country statutes. Moreover, the corporation engages in the country’s legislative process in line with the relevant frameworks which provide for interested party involvement in legislation creation.”
The corporation remained “not resisting legislation”, the representative commented, mentioning that underage people should be safeguarded against obtaining cigarettes and nicotine.
“We champion progressive regulation to accomplish desired population health targets, while recognizing the range of rights and obligations on corporations, customers and associated groups,” the spokesperson stated, noting that BAT’s proposals “represent the situation of the local commercial environment and smoking product business, which includes growing volumes of illicit trade”.
The country's office of economic activities and commercial operations was approached for comment.